Vezir Branding and Packaging

This work, prepared for Vezir Pasta, is a comprehensive corporate identity and packaging design project aiming to position the brand in a luxury and high-quality segment. Inspired by the nobility and prestige represented by the title “Vezir” (Vizier), the brand identity utilizes burgundy to reflect a pioneering spirit and gold to emphasize premium quality. Within the scope of the project, innovative packaging solutions were developed, including standard cylindrical boxes, portion-sized packets, microwave-compatible noodle boxes, and functional metal camping tins designed for nature enthusiasts.

CLIENT:

Vezir Pasta

CREATED IN

2018

#branding #Design #packaging #illustrator #photoshop

What is Vezir?

Vezir Pasta is presented as a luxury brand that prioritizes customer needs, product quality, and variety.

In Turkish, the word “Vezir” (Vizier) refers to “a person in the Ottoman Empire who held the title of pasha and undertook high-level duties such as viziership or governorship.” Additionally, in chess, “Vezir” is the term used for the second most powerful piece, which follows the king and is known as the “Queen” in English.

Vezir Pasta is a brand operating in the pasta industry that stands out with its user-friendly packaging and product diversity. To evoke the brand’s pioneering spirit and self-confidence, burgundy was chosen, while gold was used to emphasize premium quality.

Fitting for the sector, a wheat stalk was selected as the representative symbol of the brand, with one stalk designed to be more prominent than the others.

Creating the Identity

Logo Design Process

Logo Variations

logo 02

Typography

Colors

PANTONE 18-1442 TCX

CMYK (18, 87, 78, 38)

RGB (145, 56, 50)

#913832

PANTONE PMS 7502 C

CMYK (6, 14, 39, 134)

RGB (206, 184, 134)

#CEB888

PANTONE P 179-14 C

CMYK (0, 0, 0, 89)

RGB (71, 70, 71)

#474647

PACKAGING DESIGNS

Packaging Types

Standard Packaging

Standard packs are cylindrical boxes measuring 40x8 cm, making them more practical and easier to store.

Portion-Sized Packaging

A single 100-gram serving of pasta is prepared in a small box measuring 25x20x10 cm.

Noodle Packaging

Microwaveable noodle packs are designed at 15x8 cm. Aimed at younger audiences, this product offers ease of use.

Camping Product

Sustainable metal packaging that can be used over a campfire and repurposed by campers for other needs, such as making coffee. The metal pack measures 25x10 cm.

Standard Packaging

Stylish and Practical Packs

For those tired of ordinary packaging—useful and elegant designs! Thanks to its metal body, it keeps your product fresh at all times. Unlike standard plastic bags, the lid design allows you to easily store your remaining pasta. Furthermore, it features a transparent window to showcase the beauty of the product.

Metal Lid

A sturdy body and airtight lid provide practical storage for those who don’t consume the pack in one go.

Metal Body

A simple design using different box colors based on the product type for easy selection from a distance.

Window

A protective window to ensure product visibility.

Cylindrical Design

Sleek form factor for modern kitchen aesthetics.

Portion-Sized Packaging

Single-Serve Portion Packs

Smaller, single-portion packs for those living alone or for situations where a full pack is too much.

Cardboard Box

Suitable cardboard housing for a single serving of pasta.

Window

Protective window to ensure product visibility.

Freshness

Extra internal packaging to ensure the product stays fresh.

Noodle Packaging

Microwave-resistant cardboard packaging. Simply add water and cook in the microwave for 3 minutes.

Tinned Camping Product

Designed for Nature Lovers!

A box specially designed for adventure-loving nature enthusiasts! In camping conditions with limited resources, this multi-functional pasta box provides great convenience. Usage is simple: open the aluminum seal at the top, add water, and cook over the fire. Use the perforated lid to strain. After eating your pasta, you can even use the tin to brew coffee.

Strainer Lid

A lid with a perforated, lockable strainer that allows you to drain your pasta quickly.

Metal Body

Fire-resistant, reusable metal body.

Ease of Use

Practical and multi-functional box design.

Sauces

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